The Lead System
We build lead-generation systems that put new conversations on your calendar every month, for B2B businesses targeting other companies, and for service providers looking to attract private customers.
Reach companies, decision makers and SMEs through targeted cold outreach, prospect databases and AI personalisation.
Reach consumers through SEO, GEO, a fast multilingual website and local visibility that works for you every day.
No-strings call, concrete proposal within 1 week.
The B2B Appointment System
For B2B businesses we build an appointment system that hunts, day after day, for companies that match your profile and reaches them in a structured flow. Intro calls land automatically on your calendar. No mass-mailing: relevant, personalised messages that actually get replies.
Scraping via Google Maps, LinkedIn and public business registries, plus a Leadinfo integration that identifies your website visitors. Lists are enriched with verified emails, titles and company data so your ad budget pays for itself.
Each prospect gets a unique opener based on their website, sector or recent activity. No template spam.
Replies are filtered, labelled and pushed to your CRM, so you only run the conversations that matter.
Live view on campaigns, replies, intro calls and pipeline. Monthly reporting on the KPIs that actually matter to you.
B2C for private customers
For service providers selling to consumers, lead generation comes down to visibility: in Google, in AI assistants like ChatGPT, Claude, Gemini and Perplexity, and in your own region. We build a fast, multilingual website that converts, plugged into a SEO + GEO strategy that works for you every day.
Multilingual, mobile-first and built to push visitors into action: calling, filling a form or booking an appointment.
Pages that rank for the keywords people actually type when they need your service. Per region, per service, per language.
Optimised so that ChatGPT, Claude, Perplexity and Google AI Overviews cite your business as a source.
Automated review flow after every job and a tuned Google Business Profile, the single biggest lever in B2C.
Inbound forms and WhatsApp leads get qualified and either auto-routed or followed up automatically.
How we work
We map out your ideal customer, decision makers and sales cycle, and define the realistic volume of conversations.
Prospect database, scrapers, AI personalisation, mail and LinkedIn flows and your calendar integration are ready to go.
We start with a controlled volume, iterate fast and the first intro calls land directly on your calendar.
A/B testing on opener and offer, deliverability monitoring and ramping up volume until the system pays for itself.
Frequently asked questions
Yes. Some clients run both: e.g. a contractor doing private renovations (B2C) who also wants to reach construction companies as a subcontractor (B2B). In that case we build two separate tracks, each with their own approach and KPIs.
A first B2B cold-outreach system starts from €1,600. A full B2C package (fast website + SEO/GEO strategy) starts from €800 setup + €350/month. Maintenance and optimisation runs on a monthly fee from €250/month. We always work with fixed prices, never hourly billing.
B2B cold outreach typically delivers the first replies and qualified conversations within 4 to 6 weeks. SEO and GEO are a longer game: first rankings after 4 to 8 weeks, structural growth from month 3 onwards. We report monthly so you always know where you stand.
We build on tools like n8n, Apollo, Mailtrap for anti-spam, custom scrapers and our own bespoke tools inspired by how platforms like Instantly and Smartlead work. Everything runs on accounts and data that belong to you. If you ever want to take it over or switch providers, you receive all access, accounts and documentation. No lock-in.
Not the way we run it. We work GDPR-compliant (legitimate interest for B2B), with opt-out in every email, in modest volumes and with AI personalisation so every message is relevant to the recipient. No mass-mailing, no list-buying, no reputation damage.
No demo, no sales pitch. We listen, we look together at your situation, and if it doesn’t fit, I’ll tell you straight.
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