Kroonwerk was founded by Ian and Laura and works as a collective: a fixed core in-house, extended with experts we have worked with for years. One point of contact, without forcing ourselves into a discipline that is not really ours. No agency bureaucracy, no sales talk. Just concrete systems and people who think with you.
How Kroonwerk came to be
Kroonwerk started as two separate stories. Ian ran Websolution: custom software, web apps and everything that had to work under the hood. Laura ran Paperflow: administration, follow-up and the human side of a growing business. We kept ending up at the same clients — and noticed our services kept finding each other.
Instead of juggling two invoices, two points of contact and two calendars, we joined forces. Along the way Ian shifted from software developer to AI automation specialist: less code for code’s sake, more systems that actually take work off your plate. Laura keeps doing what she does best — looking after clients, keeping the operation running, and steering everything internally at Kroonwerk.
Under one name we can focus on what really moves the needle: lead generation, automation and operations that click together. Fixed price, clear scope, short lines. What we build is yours — accounts, data, documentation. No lock-in, no surprises.
The team
Two co-founders, one office cat and a fixed circle of experts. Short lines, no hand-offs between five departments, and always someone who actually knows the work.
Appointment systems, prospecting and cold outreach with AI personalisation.
Quotes, follow-up, reporting and data-syncs on autopilot.
Fast, multilingual conversion sites with SEO and GEO as the engine.
Custom MVPs, dashboards and web apps for your own workflow.
Human follow-up and client contact where AI is not enough.
Ian builds web applications, automations and the lead-generation systems running underneath. Knows the craft from scrapers and AI personalisation to calendar integrations and dashboards. Your fixed point of contact throughout the project.
Laura is multifunctional and keeps the operation running: follow-up, administration, planning and customer satisfaction. Built experience across many different industries, which lets her get up to speed in any context fast. The voice and face of the collective for our clients.
Poes handles the truly important things at the office: supervising the keyboard, sabotaging deadlines with a well-timed jump, and making sure no one forgets to take a break once in a while. Single-pawedly keeps the office mood up.
How we work
No hourly billing, no surprises on your invoice. You know up front what you get, when, and for what amount.
Accounts, data, code and documentation are in your name. If you ever want to switch or take it in-house, you can — no vendor lock-in.
We only build what earns its keep in time or customers. If it does not work, we stop honestly instead of billing more.
AI handles 80% of the repetitive work. The remaining 20% — phone, judgement, nuance — stays human. We don’t pick one, we combine both.
