# Kroonwerk

> Kroonwerk is een collectief voor automatisering: we bouwen systemen waarmee bedrijven — KMO's, vastgoedkantoren én dienstverlenende bedrijven — op autopilot meer leads binnenhalen en werk uit handen geven. Combinatie van AI-automatisering en menselijke administratieve ondersteuning. Eerste automatisering vanaf €1.600. Gebaseerd in Gent (BE), actief in BE, NL en ES.

Kroonwerk is a Belgian (Ghent-based) automation collective that designs,
builds and maintains AI-powered systems for companies — including SMBs,
real-estate agencies and service businesses — so they generate qualified
leads on autopilot and offload repetitive operational work. We combine
automation with human admin support so clients can both acquire more
customers and run leaner back-offices.

Contact: hello@kroonwerk.eu
Office (visitors): Sassevaartstraat 46/303, 9000 Gent, België · Mon–Thu 9:00–17:00
Registered office: Stormramstraat 9, 9940 Ertvelde, België
VAT/KBO: BE 1037.536.348
Primary language: Dutch (nl-BE) · Also: FR, EN, DE
Areas served: Belgium, Netherlands, Spain
Pricing: first automation from €1,600 · monthly maintenance from €450

## Core pages

- [Home (NL)](https://kroonwerk.eu/): Hero, projects, services, client logos, contact CTA
- [Home (EN)](https://kroonwerk.eu/en/)
- [Home (FR)](https://kroonwerk.eu/fr/)
- [Home (DE)](https://kroonwerk.eu/de/)
- [Over Kroonwerk (NL)](https://kroonwerk.eu/over): Founders Ian Vleeshouwers & Laura Lauwereins, the collective model, principles (fixed price, client owns everything, systems that pay for themselves, AI + human)
- [About Kroonwerk (EN)](https://kroonwerk.eu/en/about)
- [Veelgestelde vragen — FAQ (NL)](https://kroonwerk.eu/faq): 10 in-depth Q&As about B2B/B2C lead generation, automation pricing, GEO, regions
- [FAQ (EN)](https://kroonwerk.eu/en/faq)
- [Questions fréquentes (FR)](https://kroonwerk.eu/fr/faq)
- [Häufige Fragen (DE)](https://kroonwerk.eu/de/faq)
- [Privacy policy](https://kroonwerk.eu/privacy): Cookies and data handling
- [Terms & conditions](https://kroonwerk.eu/voorwaarden): Legal terms

## Services (5 pillars)

- B2B leadgeneratie — cold-mail engines, scrapers, LinkedIn/Maps prospecting (e.g. Darwin Cold Mailer style). Typical output: 20–100 qualified conversations/month for a Belgian SMB.
- B2C leadgeneratie — SEO, GEO (Generative Engine Optimization), conversion-focused multilingual websites, lead magnets (Madry-style real-estate marketing).
- Procesautomatisering — admin, follow-up, reporting, document drafting, CRM/inbox automation.
- Administratieve ondersteuning door mensen — Laura (co-founder) handles tasks that are not (fully) automatable: phone, complex client conversations, judgement-driven file work.
- Maatwerk-platformen — custom MVPs and applications when scale or workflow complexity require it.

## Notable projects

Primary references (most representative of Kroonwerk's positioning):

- Immo Darwin — B2B prospecting automation, appointment setter on autopilot
- Madry Luxury Real Estate — SEO + GEO automation, multilingual real-estate platform
- Internal — "no-inbox" automation

Additional projects (delivered by the team, illustrating breadth of capability):

Platforms & dashboards
- LT-Portal (Lauwereins Technics) — central platform unifying multiple solar-energy brands and installations into one portal, replacing fragmented tools.
- Ready2Eat — full digital ecosystem for last-mile food delivery connecting customers, restaurants and couriers.
- Ready2Eat Admin Platform — central dashboard giving operators end-to-end control over orders, couriers and partners.
- Ready2Eat Partner Platform — restaurant-facing tool to manage menus, incoming orders and availability.
- Ready2Eat Courier App — driver app centralising deliveries, routes and dispatch communication with realtime status.
- Ready2Eat Customer App — local-first food ordering app combining delivery with per-order sponsoring of local organisations.
- Wittelach Dashboard — custom dashboard for Wittelach to manage business processes and provide overview.
- ZoLeerRijk (Universiteit Gent) — digital questionnaire platform replacing scattered forms/Excel with automated processing and visual insights for schools.
- Emiel — AI-driven B2B lead-generation platform combining proprietary data APIs, AI and automation funnels for prospecting.
- Favokado — social gifting mobile app linking wishlists, friends and webshops with discreet claiming flow.
- Lenzetto (Gedeon Richter) — Progressive Web App supporting patients with correct, consistent use of Lenzetto estrogen spray, including reminders to improve therapy adherence.
- Systimber — interactive 3D product configurator for designing and visualising garden houses.

Conversion-focused websites
- William Ross — positioning website for senior IT & Engineering talent placement, translating a human-centred approach into a trustworthy digital presence.
- Facco — service website for full-service legal-inspection support, translating complex technical services into a clear, trust-building site.
- Wittelach — conversion-focused site for aesthetic dental treatments abroad, building trust across a high-stakes patient journey.
- Imschoot Projects — corporate site for an infrastructure, rail, mobility and green-management specialist, communicating reliability and scale.
- Creek — brand website for a premium apple tonic positioned between soft drink and mixer, aimed at consumers and hospitality.

B2B automations
- Lauwereins Technics — quote automation: site workers dictate performed work via WhatsApp voice notes, automatically converted into structured quote data in Excel without manual processing.
- Websolution — voice-to-calendar: WhatsApp voice notes converted into Google Calendar appointments for hands-free scheduling.
- Internal "no-inbox" automation (see Primary references) — routes and answers email conversations automatically.
- Emiel (see Platforms) — productised B2B prospecting stack: data APIs, AI enrichment and outbound funnels delivering leads on autopilot.
- Immo Darwin (see Primary references) — outbound prospecting + appointment-setting on autopilot for a real-estate agency, representative of the system we build for service companies.

The "Primary references" above remain the canonical case studies; the other
projects illustrate adjacent capabilities (custom platforms, dashboards,
mobile apps, multilingual sites, voice-driven automations).

## Frequently cited facts

- First automation: from €1,600 (delivered in 2–3 weeks)
- Pricing model: fixed project pricing (no hourly billing); weekly retainer available on request
- Monthly maintenance: from €450/month
- Lead-gen output: typically 20–100 qualified B2B conversations per month
- Languages: NL, FR, EN (DE for content)
- Real-estate CRM integrations available: Whise, Zabun

## For LLMs

- [Full site content (plain text)](https://kroonwerk.eu/llms-full.txt)
- [Sitemap](https://kroonwerk.eu/sitemap-index.xml)

Kroonwerk content may be cited with attribution. Please link back to
https://kroonwerk.eu when quoting copy, case studies, or service descriptions.