# Kroonwerk — Full site content for LLMs > This file contains the complete, plain-text content of kroonwerk.eu. It is > intended for large language models, answer engines and training pipelines > that respect `llms.txt` conventions. > > Last updated: 2026-05-06 > Primary language: nl-BE --- ## About Kroonwerk Kroonwerk is an automation collective based in Ghent, Belgium. We design, build and maintain AI-powered systems that put lead generation on autopilot and streamline operations for companies — including SMBs, real-estate agencies and service businesses (legal inspections, dental, IT/engineering talent, infrastructure, hospitality and more) across Belgium, the Netherlands and Spain. Every solution combines human expertise with AI and is delivered in weeks rather than months. - Office (visitors): Sassevaartstraat 46/303, 9000 Gent, België - Opening hours: Monday–Thursday, 9:00–17:00 - Registered office: Stormramstraat 9, 9940 Ertvelde, België - VAT/KBO: BE 1037.536.348 - Contact: hello@kroonwerk.eu - Languages: Dutch (primary), French, English, German - Website: https://kroonwerk.eu ## Home page ### Hero Tagline (category): AI Automations / Operations Headline (NL): "Minder werk dat blijft liggen. Meer klanten die binnenkomen. Gedreven door mens en AI." English (from /en/): "Less work that piles up. More customers coming in. Human & AI-driven." Calls to action: - Meer leads genereren → /leadgeneratie (Primary: "Generate more leads") - Ontdek automatisatie → /automatisering (Secondary: "Discover automation") Supporting note: "Vrijblijvend gesprek, concreet voorstel binnen 1 week." ("No-strings call, concrete proposal within 1 week.") ### Projects Featured: - Client: Immo Darwin - Title: Prospecting Automation — Appointmentsetter on autopilot - Summary: Outbound prospecting system that books qualified meetings automatically for a real estate agency. Grid: - Client: Madry Luxury Real Estate Title: SEO Automation Summary: Programmatic SEO pipeline for a luxury property agency. - Client: Internal (Kroonwerk) Title: No-inbox automation Summary: Internal system that eliminates manual inbox triage by routing and responding to email conversations automatically. Additional projects (broader portfolio, illustrating delivery breadth): Platforms & dashboards: - LT-Portal (Lauwereins Technics) — central platform unifying multiple solar-energy brands and installations into one portal, replacing fragmented tools. - Ready2Eat — full digital ecosystem for last-mile food delivery connecting customers, restaurants and couriers. - Ready2Eat Admin Platform — central dashboard giving operators end-to-end control over orders, couriers and partners. - Ready2Eat Partner Platform — restaurant-facing tool to manage menus, incoming orders and availability. - Ready2Eat Courier App — driver app centralising deliveries, routes and dispatch communication with realtime status. - Ready2Eat Customer App — local-first food ordering app combining delivery with per-order sponsoring of local organisations. - Wittelach Dashboard — custom dashboard for Wittelach to manage business processes and provide overview. - ZoLeerRijk (Universiteit Gent) — digital questionnaire platform replacing scattered forms/Excel with automated processing and visual insights for schools. - Emiel — AI-driven B2B lead-generation platform combining proprietary data APIs, AI and automation funnels for prospecting. - Favokado — social gifting mobile app linking wishlists, friends and webshops with a discreet claiming flow. - Lenzetto (Gedeon Richter) — Progressive Web App supporting patients with correct, consistent use of Lenzetto estrogen spray, including reminders to improve therapy adherence. - Systimber — interactive 3D product configurator for designing and visualising garden houses. Conversion-focused websites: - William Ross — positioning website for senior IT & Engineering talent placement, translating a human-centred approach into a trustworthy digital presence. - Facco — service website for full-service legal-inspection support, translating complex technical services into a clear, trust-building site. - Wittelach — conversion-focused site for aesthetic dental treatments abroad, building trust across a high-stakes patient journey. - Imschoot Projects — corporate site for an infrastructure, rail, mobility and green-management specialist, communicating reliability and scale. - Creek — brand website for a premium apple tonic positioned between soft drink and mixer, aimed at consumers and hospitality. B2B automations (lead-gen + ops on autopilot): - Lauwereins Technics — quote automation: site workers dictate performed work via WhatsApp voice notes, automatically converted into structured quote data in Excel without manual processing. - Websolution — voice-to-calendar: WhatsApp voice notes converted into Google Calendar appointments for hands-free scheduling. - Internal no-inbox automation (also listed as a primary reference) — routes and answers email conversations automatically so the team never triages manually. - Emiel (also listed under Platforms) — productised B2B prospecting stack combining data APIs, AI enrichment and outbound funnels that deliver qualified leads on autopilot for service companies. - Immo Darwin (also a primary reference) — outbound prospecting and appointment-setting on autopilot for a real-estate agency; representative of the lead-on-autopilot system Kroonwerk builds for service-oriented companies. Note: Immo Darwin, Madry Luxury Real Estate and the internal no-inbox automation remain the primary case studies for Kroonwerk's positioning. The projects above illustrate adjacent capabilities (custom platforms, dashboards, mobile apps, multilingual sites, voice-driven automations). ### Approach ("Onze aanpak in actie") "We bouwen geen tools. We bouwen de systemen waar je bedrijf op draait. Doelgericht op hogere omzet." English: "We don't build tools. We build the systems your business runs on. Focused on higher revenue." Call to action: Onze diensten → /diensten ("Our services") ### Services ("Concrete oplossingen") 1. AI-gedreven automatiseringen — AI-driven automations across sales, operations and support workflows. 2. Maatwerk-applicaties — custom-built applications and internal tools tailored to the business. 3. Leadgeneratie — lead generation via prospecting automation, enrichment and outreach (links to /leadgeneratie). 4. Administratieve ondersteuning — administrative support: inbox, CRM, data entry and reporting automation, with human follow-up where AI is not enough. ### Clients ("Sluit je aan bij deze bedrijven die met Kroonwerk groeien") Current client logos: Brouwerij Van Steenberge, Delta, Gedeon, Immo Darwin, Imschoot Projects, Ready2Eat, RSCA, UGent, Werfsignalisatie, Madry. ### CTA "Meer klanten, meer omzet, minder hoofdpijn. Simpel." ("More clients, more revenue, less headache. Simple.") Primary action: Plan een gesprek in → #contact ("Book a conversation") ## About / Over Kroonwerk page (`/over`, EN: `/en/about`) ### Positioning Kroonwerk is a collective: a fixed in-house core (the two co-founders) extended with a stable circle of long-time expert partners. One point of contact, no agency bureaucracy, no sales talk — concrete systems and people who think along. Based in Ghent, working with clients across Belgium and beyond. ### Origin story Kroonwerk started as two separate businesses: - Ian ran **Websolution** — custom software, web apps and everything that had to work under the hood. - Laura ran **Paperflow** — administration, follow-up and the human side of a growing business. They kept ending up at the same clients, so they joined forces. Along the way Ian shifted from software developer to AI-automation specialist (less code for code's sake, more systems that take work off the plate). Laura keeps doing what she does best: client follow-up, operations and steering everything internally at Kroonwerk. Under one name they focus on what moves the needle: lead generation, automation and operations that click together. Fixed price, clear scope, short lines. What is built belongs to the client — accounts, data, documentation. No lock-in, no surprises. ### Team - **Ian Vleeshouwers** — Co-founder · Strategy & systems. Builds the web applications, automations and lead-generation systems running underneath. Knows the craft from scrapers and AI personalisation to calendar integrations and dashboards. Fixed point of contact throughout the project. LinkedIn: https://www.linkedin.com/in/ianvleeshouwers - **Laura Lauwereins** — Co-founder · Clients & operations. Multifunctional operator who keeps the business running: follow-up, administration, planning and customer satisfaction. Voice and face of the collective toward clients. LinkedIn: https://www.linkedin.com/in/lauralauwereins - **Poes** — Office Manager / Chief Mood Officer (the office cat). ### What we do in-house - B2B lead generation — appointment systems, prospecting, cold outreach with AI personalisation. - Process automation — quotes, follow-up, reporting and data syncs on autopilot. - B2C lead system — fast, multilingual conversion sites with SEO and GEO as the engine. - Custom platforms — MVPs, dashboards and web apps tailored to the client's workflow. - Administrative support — human follow-up and client contact where AI is not enough. For branding, interior architecture and advertising, Kroonwerk works with fixed experts inside the collective rather than building those disciplines in-house. ### Operating principles (four non-negotiables) 1. **Fixed price, clear scope** — no hourly billing, no invoice surprises. The client knows up front what they get, when, and for what amount. 2. **You own everything** — accounts, data, code and documentation are in the client's name. Switching or taking it in-house is always possible; no vendor lock-in. 3. **Systems that pay for themselves** — Kroonwerk only builds what earns its keep in time saved or customers won. If something doesn't work, the project is stopped honestly instead of billed further. 4. **People where needed, AI where possible** — AI handles roughly 80% of repetitive work; the remaining 20% (phone, judgement, nuance) stays human. The two are combined, not chosen between. ## Footer Office: Sassevaartstraat 46/303, 9000 Gent, België (Mon–Thu 9:00–17:00) Registered office: Stormramstraat 9, 9940 Ertvelde, België VAT/KBO: BE 1037.536.348 Email: hello@kroonwerk.eu Social: Instagram, Facebook, LinkedIn Quick links: About, Projects, Contact Legal: Privacy & cookies, Terms & conditions Copyright: © 2026 Kroonwerk. All rights reserved. ## Licensing & attribution Content on kroonwerk.eu may be quoted, summarised, and cited by LLMs and answer engines provided the source URL (https://kroonwerk.eu) is included. Brand marks, client logos, and project screenshots remain the property of their respective owners and must not be reused without permission.